Become a Sponsor | Fridays on the Canal

Become a Sponsor!

We’re excited to partner with businesses and organizations that share our love for music, community, and small-town charm.

Sponsoring Fridays on the Canal is an opportunity to connect your brand with hundreds of local residents and visitors from Albemarle County and the surrounding areas. The series attracts families, music lovers, and shoppers who are eager to support local businesses, all within a vibrant community that values small-town spirit and entrepreneurship. Sponsors receive multi-channel promotion through social media, email, posters, banners, and more. You won’t just be a name on a banner — you’ll be a partner in launching a meaningful new tradition for our community.

Presenting Sponsor

$5,000

Limit one. Exclusive Naming Rights: “Fridays on the Canal – Presented by [Your Business]”

Top-tier logo placement on all event promotion and branding

Social media promotion with 3+ dedicated posts about your business

Business call outs in all media/radio promotions

Prominent signage at entry points and stage

All benefits from all other sponsorship levels

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Premier Sponsor

$1,000

Become a premier partner and spotlight your brand during all five events.

Business logo included on printed promotions, digital promotions and banner

Prominent logo + business info placement on website

Social media promotion with 2 dedicated posts about your business

Branded signage at all five events

All benefits from Supporting Sponsor level

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Supporting Sponsor

$500

Great for businesses looking to gain consistent visibility throughout the series.

Business name announced as sponsor at each event

Social media promotion with 1 dedicated post about your business

Vendor Booth at all five events (if desired)

Business name and contact information listed on website, event banner (if committed before print deadline), social media, and other event materials

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Community Sponsor

$250

For local businesses, artisans, and service providers who want to support the community event!

Business name listed on website & grouped social media posts

Vendor booth at two events (first-come, first-served)

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Personal Sponsor

$50+

Perfect for families, individuals, and community supporters who want to show their love for Scottsville!

Name listed on event website and grouped social media posts

*custom options available depending on donation

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Custom Add-Ons

Variable

Want to do something unique? Sponsor a special activation:

Opportunities such as: Stage sponsor, Wine/beer garden area,
Branded fan giveaways

Have an idea? Reach out to us today!

Download our Sponsorship Packet here.